“Dream Days” is a recently launched campaign to celebrate partnership with Junior Achievement, which provides students with career and life education to help them pursue their dreams. As part of this initiative, every 2025 CLE Coupe sold will help to send a student to a Junior Achievement program, including job-site shadow day at the MBUSA Atlanta office, during the annual Junior Achievement's “Future Bound” student conference.
MBUSA Dream Days campaign, running from May 1 to July 31, 2025, aim not just to highlight its partnership with Junior Achievement, but also to provide students with new understanding in the areas of career readiness, entrepreneurial spirit and financial literacy. President and CEO of Mercedes-Benz USA, Dimitris Psillakis, states that MBUSA is proud to contribute to long-term success of the future generations, and its collaboration with Junior Achievement brings transformative education and development to students from around the country. Junior Achievement reaches nearly 4.6 million students across the USA.